Whether or not this is good for podcasting, I’ll let my friends Ely and Eric discuss. Their added focus on podcasts has largely been met favorably by the podcasting community who are mostly tired of Apple’s near-monopoly and lack of innovation on their app. They’ve added these podcasts in tandem with opening the doors for podcasters to submit their feeds and be listed on the platform. They brought in indie-favorite music podcast, Dissect, then offered Amy Schumer a reported $1 million to create a podcast, and later brought in politics and sports personality Jemele Hill to create an original podcast. Spotify, for their part, has been aggressive over the last 12 or so months in expanding their podcast strategy - both with original podcasts and their streaming platform.
They’ve also recently been at the forefront of the podcast adaptation trend, with their podcast, Homecoming, premiering as a show on Amazon and StartUp converted to a sitcom in 2018. The podcast studio helmed by This American Life alum, Alex Blumberg, is best known for their original podcasts like Reply All, Heavyweight, and StartUp. News broke on Friday evening that Spotify was in talks to acquire podcast network Gimlet for a reported $200 million, or maybe $230 million.
0 kommentar(er)
